Professional Experience
Wendy Austin
Patient Engagement Advisor
Former: VP of Platform And Product Management, WebMD
LOCATION
New York
Wendy Austin has led marketing, product and technical teams throughout her career—beginning when websites were primarily informational to today where data and algorithms provide superhuman capabilities through Artificial Intelligence (AI) and Machine Learning (ML). Being ever curious about the technology advances in the digital online healthcare marketing space, Wendy is consistently called upon to drive new initiatives that require building new brands, products and teams to maintain a competitive edge in areas of Digital Marketing, Big Data and Platform/Vendor strategy.
During her 14 years at WebMD, a provider of digital Healthcare information for 75MM monthly consumers and 1MM Healthcare professionals, she led product managers to implement innovative campaigns, products and platforms that grew the bottom-line. Her strength is building long lasting and trusting relationships with clients and partners to align business strategy with implementation to create better performing teams, increase revenue generating campaigns, and establish scalable and consistent growth.
Expert Focus Areas
Digital Marketing Strategy
Web content Management
SEO
Web content Management
SEO
Education, Affiliations, Recognition
Bachelor of Science - Computer Science, University of Arizona
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