Jeffrey Friedman

New York

Jeff is a senior executive with 40 years of experience in hospital, multi-site physician practice management, MSOs, imaging services, HME/DME, Medicare Advantage, and health systems. He has a proven track record in establishing new business ventures, expanding service lines, increasing revenues, driving quality improvement and patient satisfaction. Jeff has been successful in developing extremely productive physician
strategic alliances; recruiting physicians and negotiating employment agreements; designing, planning, and opening new healthcare facilities; evaluating, financing, and acquiring major capital equipment; negotiating vendor relationships; and managing providers in value-based care arrangements. He possesses excellent entrepreneurial, leadership, organizational development, and communication skills.

Jeff currently serves as the CEO of the company that provides strategic planning, business development and value-based care management services to physicians, medical groups, health systems, and health plans to improve revenue growth, build stronger organizations, and improve patient outcomes.
Prior to this role, Jeff was CEO of Medwood services, LLC, a private equity owned management company for primary care clinics in the medically underserved communities in Brooklyn and Queens, NY. Before Medwood, he served at a Senior Vice president & Executive Director of Physician Services for the RWJBarnabas Health System, the largest non-profit health
system in New jersey. He had direct responsibility for over 200 physicians in 100 practice sites with revenues in excess of $83M.

Jeff drove improved financial performance year-over-year and improved quality and patient satisfaction scores to
drive clinical improvement and population health initiatives to transform the delivery of patient care. He supported the strategic growth initiatives of seven acute care medical centers. He has also served as Vice-President of Clinic Operations for Peoples Health, a Louisiana based Medicare Advantage plan with over 60,000 members. He established and managed a new division of the company that operated patient-centered medical homes clinics and positioned them to enter into value-based provider agreements with insurers.

Prior to Peoples Health, Jeff owned a retail home medical equipment (HME) company that he later sold to the Ochsner Health System in New Orleans and ran their HME
division; served as Director of Syndications for ambulatory surgery centers with Tenet Healthcare Corporation; and as Chief Operating Officer for U.S. operations of Tenet Physician Services, their nationwide MSO. He was also the Executive Director and general partner in Diagnostic Imaging Services, a privately held New Orleans imaging company, and orchestrated its sale to Tenet.

Previously, Jeff spent five years in Assistant and Associate Administrator roles of three acute care hospital owned by Hospital Corporation of America (HCA) and American
Medical International (AMI). He was Clinical Associate Professor at the Tulane University School of Public Health &
Tropical Medicine (SPH&TM) for eight years and has served on the Editorial Advisory Board of Decision in Imaging Economics for nine years.